How to Pick Offers For PPV

PPV (Pay-Per-View), also known as contextual advertising, this is where affiliates display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user’s search query. For example, a search query for “flowers” might return an advertisement for a florist’s website.

1. Find out what the network call this type of traffic: Once you are logged into your network of choice’s platform, take a look and see what they call PPV traffic. Some of the other names it may be called are Contextual, Downloadable Software etc..

2. Search for the offer you are interested in: Either type in the specific name of an offer in their search bar or browse what they have in the niche you are looking to promote. Once you find the offer you are looking for, make sure it allows “PPV” traffic or whatever the network calls it.
3. Stick with Lead Gens: When picking offers for this traffic, you want an offer with a short lead form (between 1-10 fields) because it’s going to be a lot easier to convert.You can try straight sale offers but they are much harder to convert with this type of traffic.
4. Zip and Email submits are also hard to get going due to the low payout associated with them. Try and stick with an offer that pays out at least a few dollars, as offers with lower payouts are a lot tougher to make profitable.
5. Pick a handful of offers and do small tests. Testing out these offers only takes a small budget. Once you launch your campaigns and see which ones are converting the best, stick with those as you know they have the most potential. Then continue to weed out URLs and keywords as you continue to scale.

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