How to Write Compelling Ad Copy For Facebook

Every Facebook ad needs a title and a body. The title is limited to 25 characters and the body is limited to 130 characters. It is recommended to also upload an image. Here are some things to consider when writing compelling ads.

1.
Research: One of the best ways to see what type of Ad Copy is working the best for Facebook, is by doing your homework and seeing what’s working for other affiliates. You can do this by first opening up different Facebook accounts (with different demographic info and interests) and then looking at the different ads being targeted to you. What’s grabbing your attention the most? Questions? Heavy Call to Actions? Quotes? Something more personal? Use this as your guide to start seeing what type of ad copy grabs your attention the most.
2.
Create a Strong Title: Use words in your title that strongly resonate with your audience. Facebook already makes it easy to figure out what words will ensure your audience will immediately connect with your ad by using features to target by interest, location, or age.
3.
Personalize Your Ads: If your ad looks and sounds like any other ad, people are more likely to tune it out. Bring more creditability by uploading a picture of yourself to show you’re a real person.
4.
Create a Strong and Clear Call To Action: A clear call to action can greatly increase click-through on an ad. Use phrases to engage the audience to perform an action like “click here,” “check it out,” or “learn more”.
5.
Have a Clear Message: The ultimate goal is not to get clicks but to generate leads/sales. It costs you money each time your ad compels people to click but doesn’t live up to its promises. Optimize for better quality by making sure your message is clear.
Tips
Facebook offers quite a few stats to keep track of your ad campaigns, always utilize these to make sure you are getting the best optimization.

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